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    Feel Fantastic!: A deodorant ad that finally gets it right

    We also noticed the Fa Deodorants ad which is in line with the brand's new global positioning 'Feel Fantastic'. Good job TBWA India - here's a deodorant ad that gets it right, moving beyond deo being a magnet for sex and recognizing that the simple, platonic hug, too benefits from deos.

    first published: Aug 24, 2013 05:30 pm

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