4 Steps to Increase Your Blog's Popularity

From driving website traffic to identifying new audiences and to generating leads, a company blog has quickly risen to become the cornerstone of any content marketing strategy.

Developing a blogging strategy to achieve your small business objectives has never been easier.

Here are four guidelines to follow to either get your blog up and running or increase your blog traffic.

Engaging posts:  You'll want to ensure that your content is informative and interesting, which can increase the likelihood of it being shared with others.

Specific keywords: There is a significant amount of competition to rank higher for shorter and more popular keywords and because of this one must aim to use longer keyword phrases of about four words or more.

Social sharing: Share the content on your various social media channels more than once and utilize tools that also make it easier to share the content as well.

Frequency: Increase site traffic and lead volume by posting new blog content on a consistent basis. Update older blog posts as well if the topics need a refresh, because those pages could be generating website traffic, leads and sales.