Will 'Cash On Delivery Last'?
E-commerce companies are rushing to offer cash-on-delivery to their customers, but how long will the trend last?
February 01, 2012 / 14:36 IST
N.S. Ramnath/ Forbes India
E-commerce companies are rushing to offer cash-on-delivery to their customers, but how long will the trend last?In the late 1990s, during the good old days of dotcom 1.0, many browsing centres across the country tried to marry email with snail mail. They targeted old people who were comfortable reading on paper, but whose children preferred the speed of email. For a fee, these small-time entrepreneurs took printouts of email and delivered the letters home. But people were worried about privacy and the experiment died soon.A similar attempt to straddle two worlds is now happening with India
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