HomeNewsTrendsFeaturesThe new rules of BoP marketing

The new rules of BoP marketing

How PepsiCo India's new chairman Manu Anand is tearing down existing rules to create an exciting new business model to serve bottom-of-the-pyramid consumers.

January 23, 2012 / 16:46 IST

Samar Srivastava/Forbes India

How PepsiCo India

first published: Jan 18, 2012 12:35 pm

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