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Last Updated : Oct 29, 2016 01:58 PM IST | Source: CNBC-TV18

Storyboard: Royal Enfield success story

Storyboard Editor Anant Rangaswami spoke to Rudratej Singh, President, Royal Enfield about how does Royal Enfield manage to maintain share of voice in spite of being a zero GRP brand. Also watch bunch of delightful commercials that have left us charmed this festive season.


Storyboard Editor Anant Rangaswami spoke to Rudratej Singh, President, Royal Enfield about how does Royal Enfield manage to maintain share of voice in spite of being a zero GRP brand. Also watch bunch of delightful commercials that have left us charmed this festive season.

Watch accompanying videos for more...



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First Published on Oct 29, 2016 01:58 pm
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