Last October Mindshare announced it was experimenting with moving from the traditional approach to targeting consumers through demographics to taste graphs using big data. At a time when measurement has never been so important what is the media industry doing to ensure that clients reach their target audience in the most effective way. Watch accompanying videos for more.
Also watch what the winner of Storyboard Auto Commercial of the Year - Mahindra Scorpio had to say at Overdrive Awards.
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