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    • Storyboard18 | 2022 - Definitely, Maybe: New marketing mantra – identity, experience, measurement

      Predictions are a risky business. But we’re bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will ‘change everything as we know it’. (Or not.) In 2022, definitely, maybe.

    • Experts debate on future of Measurement & Demographics

      Last October Mindshare announced it was experimenting with moving from the traditional approach to targeting consumers through demographics to taste graphs using big data. At a time when measurement has never been so important what is the media industry doing to ensure that clients reach their target audience in the most effective way.

    • Martin Sorrell on Sochi Olympics, prospects for 2014 & more

      The most influential individual in the global media and advertising space is back. This month, Sir Martin Sorrell, CEO of WPP talks to CNBC-TV18's Anant Rangaswami about the sentiment of the hour, prospects for 2014, a verdict on the Sochi Olympics, the Indian audience measurement conundrum, and the Comcast-TWC merger.

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