The Indian film industry finds itself grappling with a disturbing trend in the form of deepfake technology with the latest victim being actor Katrina Kaif just days after Rashmika Mandanna’s altered video drew outrage. The original picture depicted Kaif engaged in a high-octane fight scene with a Hollywood stuntwoman clad in a towel in a sequence from her upcoming film “Tiger 3”.
However, the edited version that has now gone viral portrays Kaif in a low-cut white top. The deepfake has been crafted using AI tools and a recent phenomenon shows a growing trend in more such doctored content.
The online community has reacted strongly to this disconcerting development. One user expressed their disgust, stating, "Katrina Kaif's towel scene from Tiger 3 gets morphed. The deepfake picture is garnering attention, and it's really shameful. AI is a great tool, but using it to morph women is an outright criminal offense."
Katrina Kaif's towel scene from Tiger 3 gets morphed. Deepfake picture is garnering attention and it's really shameful. AI is a great tool but using it to morph women is outright criminal offence. Feels disgusted#tiger3 #morphedpic #katrina @BeingSalmanKhan @yrf @KatrinaKaifFB pic.twitter.com/Jv0ABOsvTQ— Pranit (@pranit_pranu) November 7, 2023
Mandanna also expressed her concerns regarding the deepfake video that has now amassed millions of views. She wrote on X, "I feel really hurt to share this and have to talk about the deepfake video of me being spread online. Something like this is honestly, extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused."
PM @narendramodi ji's Govt is committed to ensuring Safety and Trust of all DigitalNagriks using InternetRelated stories
Under the IT rules notified in April, 2023 - it is a legal obligation for platforms to
ensure no misinformation is posted by any user AND
ensure that when reported by… https://t.co/IlLlKEOjtd
— Rajeev Chandrasekhar (@Rajeev_GoI) November 6, 2023
In a recent statement shared on Instagram, Patel made it clear that she had no part in the creation of the deepfake and was deeply disturbed and upset by its existence. She urged social media users to verify everything they see online before sharing it, because, as she aptly put it, "not everything on the internet is real."
Factcheck: Actor Rashmika Mandanna's viral video in lift is actually an AI deepfake
Veteran actor Amitabh Bachchan too reacted strongly against Mandanna’s deepfake and Union Minister Rajeev Chandrasekhar also spoke out outlining the IT rules against such actions.
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