Upskilling creators via AI, influencer platform Rigi to double creator count on its platform

L-R Ananya Singhal

Rigi, a platform that focuses on monetization for creators, is bringing AI technology in the influencer space.

The platform with its product called AI voice influencer is looking to expand opportunities for content creation, promotion, and engagement.

The company spent five months to build the product and worked with influencer Shivam Malik to capture his personality and then trained the model with his voice to make it an extension of him. The AI model has the ability to mimic and adapt the voice of any creator.

"We are in touch with other content creators as well for the AI voice influencer," said founder Swapnil Saurav.

He said that the voice AI influencer will help content creators have a wider reach with their audience. "The voice AI influencer will not just speak to audience needs; it will understand them, setting a new standard for engagement and authenticity in the digital age."

Along with the AI model, the platform is also offering a service called Gap Up that offers trading courses.

"A lot of people want to trade but they do not have the time to learn. So, I think advisory will pick up in the influencer space. We are bullish on the advisory ecosystem. Also, there are close to 900 RA (research analyst) so we will be scaling up," said Saurav.

He said that monetisation will increase for content creators in India. "We work with 12,000 creators who are able to monetise their content. And we have not even scratched the surface. More than 1,000 to 2,000 creators will make $1 million a year through fan monetisation alone in the next 2 years. We expect content creation to be a $10 billion industry in the next 5-6 years," said the founder.

He added that the company plans to double double the number of creators on its platform by the end of next year.

"We plan to take the number of creators on our platform to 25,000 by December 2024," he said.