Swiggy integrates Mall with Instamart to expand assortment in quick commerce

The company is consolidating various units into one ahead of a planned IPO later this year.

Food tech giant, Swiggy, has integrated Swiggy Mall, its online retail division, with Instamart, its quick-commerce division, in a bid to expand its assortment and increase the number of stock keeping units (SKUs) beyond groceries.

Several companies like Blinkit, Swiggy, Zepto and others have been pushing products with higher margins instead of selling just milk and other grocery products as they aim to make quick-commerce a more profitable venture. Swiggy Mall’s integration is a step in that direction.

Swiggy Mall (earlier Swiggy Maxx) was operational in parts of Bengaluru and delivered sports goods, footwear, clothing, electronics, electric appliances, toys, stationery and more from across categories. It was touted as the Amazon/Flipkart but deliveries were done within an hour.

The company has been consolidating various units into one ahead of a planned IPO later this year. Weeks ago InsanelyGood, which delivered premium groceries, was integrated into Instamart.

“Swiggy Instamart is broadening its offerings to include an even wider array of products. With our latest update, customers can now explore an extensive selection across 35+ categories, that go way beyond groceries and home essentials, delivered in minutes," said Phani Kishan, co-founder of Swiggy and Head of Swiggy Instamart.

"This marks a significant milestone in our journey towards providing unparalleled convenience, ensuring our users have everything they need at their fingertips, faster than ever before,” he added.

The integrations have been happening for a few months now since Kishan took over and began leading Swiggy Instamart. He took over from Karthik Gurumurthy, SVP, Swiggy who quit to start his own venture along with former colleague Karan Arora, as reported by Moneycontrol.