What started as a beautiful marriage 10 years ago, ended this Jan where Sony and Ericsson went their own separate ways. This was more of a sweet than bitter parting of ways as Sony can fully concentrate on upping their game in the mobile space and make use of various patents and technology acquired by Ericsson over the years in their other products as well. This leaves Ericsson with a heap of cash for their stake in the joint venture. With Sony at the wheel, it was time for them to change things up and create a new experience for their mobile phone division, something that would be distinctly recognizable as a Sony phone and not a Sony Ericsson.
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