Social networking has dug in its heels in India, and the fact that people are increasingly discovering the wonders of owning a smartphone has been only propelling this trend further.
A recently concluded study carried out by Nielsen Informate found that a whopping 93% of Android smartphone users in the country access social networking sites on their phones and Facebook emerged as the dominant social networking platform being accessed on Android smartphones by Indians.
Both, the growth of social media in the country, along with the growing rate of smartphone adoption have helped social networking gain popularity among the masses. Social networking apps, too have been helping by offering "seamless integration with other phone functions enabling instant photo sharing, updates, and website links and more."
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