Twitter will have hashtag pages for events, not brands

Yesterday we reported that via their first television commercial, Twitter may have displayed a message to marketers that they may be able to have brand pages. However, Twitter has since then issued a correction saying that it's not specifically hashtag pages for brands, rather they're for events. According to Mashable, the project was a collaboration between Twitter and NASCAR, however, the latter had no editorial control over what was displayed on the #NASCAR hashtag page. This means that the pages are for events really, not brands. Twitter had launched the #NASCAR hashtag page and displayed it in the NASCAR commercial to curate content for a NASCAR race that took place on Sunday, the 2012 Pocono 400. Twitter says that the idea behind the hashtag page was to engage users with the race, not the brand.

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