SAP Unveils Its Customer Activity Repository Application

Application intended to support retailers in becoming more customer-centric by bringing together customer, sales and inventory information from siloed applications.

October 10, 2013 / 17:35 IST

To help retailers better understand and act on consumer behaviour in the fast changing retail market place, SAP has announced the SAP Customer Activity Repository application, a new retail data repository powered by the SAP HANA platform. SAP Customer Activity Repository is intended to support retailers in becoming more customer-centric by bringing together customer, sales and inventory information from siloed applications.

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first published: Oct 10, 2013 05:22 pm

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