Facebook to alter 'Like' button policy as part of settlement

Facebook recently stated that it would inform users that their names and photos can be used to promote products whenever they click to 'Like' a product. As per a report by The New York Times, users will also be given a chance to decline the opportunity to be unpaid endorsers. The company will also offer settings that let users control which of their actions — which individual like, listen, or read — will appear in Sponsored Stories. The changes are to be made within the next six months.The report reads, “The changes are part of a settlement for a class-action lawsuit against Facebook in Federal District Court in California. The agreement forces the company to change one of its most effective advertising tools, known as Sponsored Stories.” As per the agreement, Facebook users will be able to control and see which of their actions on Facebook are used to generate advertisements seen by their Facebook friends. For Facebook users under 18, there is an additional requirement: the company must give parents the opportunity to keep their children out of advertisements.

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