Twitter begins integrating advertising software

Twitter Inc said on Wednesday it is opening up its platform to third-party advertising management software, taking another step to establish its ad-based

February 21, 2013 / 12:10 IST

Twitter Inc said on Wednesday it is opening up its platform to third-party advertising management software, taking another step to establish its ad-based business model ahead of an initial public offering.The ads application programming interface, or API, would allow advertisers to connect their existing ad management software to their Twitter account to automate ads on the micro-messaging platform.Helping hand to advertisers

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first published: Feb 21, 2013 11:56 am

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