HTC hikes marketing spend by 250%, but problems run deeper

Increasing marketing spend is great, but HTC needs to sort out issues related to supply and distribution before taking on the likes of Samsung head on...

March 26, 2013 / 17:05 IST

Despite having some of the best smartphones in each segment in its portfolio, HTC has been relying on the age-old excuse that its marketing has just not been up to the mark. The Taiwanese company has retained its "Quietly Brilliant" tagline for a while, but maybe the silence is getting to it now.Click here for full story

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first published: Mar 26, 2013 04:56 pm

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