40% of top brands are active on Instagram: Study

Instagram has already established itself as one of the most popular photo sharing applications by crossed the 80 million download mark through its iPhone and Android apps. Instagram for some is about sharing their experiences through photos, while for others it's about making art through their phones. Now a study released by Simply Measured aims to gauge how Instagram is being used by top brands, and it has returned with some results. Simply Measured has found that 40 percent of the leading brands are active on Instagram. To begin with, it used the Interbrand 100 list to see just how well or otherwise have the leading brands have taken to the popular service. It further adds that the data and analysis in this study come from Simply Measured's new Instagram analytics and reporting.

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