Wishing all our readers a very happy and prosperous Diwali! We're taking a break tomorrow (14 November), but we didn't want to leave you hanging. So, here are some of our recent stories, in case you missed them.
But first...
After a few dull quarters, e-commerce players are cheering.
The festive season has injected a fresh lease of life into e-commerce, driven by two underlying engines of growth: consumers transitioning to more premium products and Tier 2 audiences opening their wallets wider.
For example, Samsung users shifted to iPhones because of the abundance of EMI options. This impacted sales of phones in the Rs 12,000-15,000 range, while iPhone purchases touched an all-time high.
Amazon witnessed the highest-ever demand for categories like jewellery and premium smartwatches, where new launches grew almost fivefold. The luxury beauty category witnessed up to an eightfold spike, with increased demand for international brands in fragrances and beauty.