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HUL's water purification business was run under the ‘Pureit’ brand, and the deal has been struck on a slump sale basis.
The water purification business was being run under the ‘Pureit’ brand, and the deal has been struck on a slump sale basis, Hindustan Unilever said in an exchange filing on July 15.
The talks for the sale of the India Pureit business come amid parent Unilever Plc initiating the sale of its majority stake in Qinyuan Group Co., a Chinese maker of water purification equipment that it acquired in 2014.
Kent RO System, the home-grown water purifier maker, eyes US market entry, portfolio expansion, targeting a Rs 2,000 crore turnover in three years.
Worsening air and water pollution levels in India, limited presence of MNC brands and failure of new entrants to gain more than 5 percent market share provide Eureka Forbes a competitive edge.
Water purifier maker Kent RO, which has also forayed into the air-purifiers, is aiming to corner 35 per cent market share in the segment in the next four years.
Kutchina, the market leaders of kitchen appliances & modular kitchens, launched its range of small appliances with 31 new products across 9 ...
Company will offer residential water purifiers for the first 6 months, and eventually enter commercial water purifier, says B Thiagarajan, Joint MD of Blue Star
The Lessons In Marketing Excellence Season 7 competition has reached its penultimate stage, the semifinal round. The case study for the semifinal round comes from Hindustan Unilever‘s PureIt, the world‘s largest selling water purifier. Watch semifinal round 5 for HUL's PureIt.
Recently, competition has increased in the home appliances market in India and Bajaj Electricals doesn't want to be left behind. It is launching a whole range of products across various price points and may even look at exclusive brand for rural markets in the future in its bid to consolidate its position as market leader.
