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  • Sales and marketing: Two sides of the same coin May 15, 2021 12:36 PM IST

    Sales and marketing: Two sides of the same coin

    When companies examine the drivers to operational efficiency and profitability, they find that a key issue is defining shared processes in sales and marketing.

  • Switch to Mission-Driven Marketing for Sustainable Growth May 12, 2021 01:30 PM IST

    Switch to Mission-Driven Marketing for Sustainable Growth

    Brands with mission will indeed have an edge in today’s marketplace. And indeed they are the ones that will grow better, increase shareholder value and create sustained growth.

  • Marketing and sales should dance together to be effective May 08, 2021 03:35 PM IST

    Marketing and sales should dance together to be effective

    Smaller companies do not have proper metrics in place to drive sales and marketing for them. Key thing to understand is a coordinated brand image has to be projected through e-mailers, materials given to customers, words spoken and actions taken

  • Change Your Mindset To Build Customer Relationships May 05, 2021 10:18 AM IST

    Change Your Mindset To Build Customer Relationships

    CRM is not a discrete project – it is a business philosophy aimed at achieving customer centricity for the company.

  • Increase the Efforts to Know Customers More and More Apr 28, 2021 01:58 PM IST

    Increase the Efforts to Know Customers More and More

    Discerning SME owners can use their understanding of these three options to select a marketing strategy that best caters to their objective.

  • Onboarding employees is critical for SME talent pool Apr 24, 2021 10:04 AM IST

    Onboarding employees is critical for SME talent pool

    The current pandemic is a great time to attract talent even if an SME has temporary financial difficulties or lower profit margins. Getting qualified employees will be a tad easier now that the unemployment rate is high.

  • How SMEs can leverage direct marketing to grow their business Apr 21, 2021 10:08 AM IST

    How SMEs can leverage direct marketing to grow their business

    The key issue for direct marketers is about bringing more emption into the new age customised mailers.

  • Having a social relevance is good for business Apr 14, 2021 08:40 AM IST

    Having a social relevance is good for business

    Research also shows that companies will have negative impact when consumers find that their social cause support is purely from a short-term business interest.

  • How small businesses can use social media for consumer insights Apr 07, 2021 06:23 PM IST

    How small businesses can use social media for consumer insights

    While many marketers want to use social media to help capture voice of consumer, most SMEs not doing this well today.

  • How to build a healthy pipeline through marketing Mar 31, 2021 01:51 PM IST

    How to build a healthy pipeline through marketing

    What experts say is that the ROI from social media has to be rated at 5 as the networking is virtually free of cost. What they do not understand is that there is a cost on time invested and people deployed.

  • Why we are all in many businesses at the same time Mar 24, 2021 02:14 PM IST

    Why we are all in many businesses at the same time

    The more we learn about the prospect's – or customer's – circumstances, the better we can identify market segments and make our offerings relevant to each.

  • Start measuring return on marketing investment Mar 17, 2021 04:49 PM IST

    Start measuring return on marketing investment

    If you do not have registration when you get website visits, social interactions or ad impressions, you cannot count any of them for this valuation exercise.

  • Capitalise on the B2B Marketing Trends of 2021 Mar 10, 2021 02:06 PM IST

    Capitalise on the B2B Marketing Trends of 2021

    In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary.

  • Why Branding Is Important for Driving B2B Growth Mar 03, 2021 02:50 PM IST

    Why Branding Is Important for Driving B2B Growth

    There are also some companies that do not have product branding but only the company branding. What these companies sell and their company brands are the same.

  • Become smarter at marketing for driving growth Feb 24, 2021 05:57 PM IST

    Become smarter at marketing for driving growth

    As some tech folks promote, marketing automation is not what makes you a smarter marketer. Those programmes and wares are necessary to bring in more accountability and return on investment. But what is critical is how well one can make selections and when to make those choices.

  • Deliver better online experience by using feedback mechanism effectively Feb 17, 2021 02:57 PM IST

    Deliver better online experience by using feedback mechanism effectively

    More companies are beginning to recognise the value of the sort of customer relationship effort made by Corporate Apparel. Companies want to do studies and monitor changes in the data they collect.

  • Don's shy away from social media to connect with younger audience Feb 10, 2021 02:19 PM IST

    Don's shy away from social media to connect with younger audience

    What is critical for B2B companies to know is that in the next couple of quarters if they do not go the social media route in a big way and make use of the youngsters who are social network savvy, they will have trouble attracting the best and brightest of the young brigade.

  • Here's how to take your customer service from good to great Feb 03, 2021 01:48 PM IST

    Here's how to take your customer service from good to great

    As we all know good customer service is the lifeline of any business. And providing it right every time decides whether you will stay in business for the long term.

  • Three Cost-Effective Ways to Serve Customers for Growth Jan 27, 2021 03:15 PM IST

    Three Cost-Effective Ways to Serve Customers for Growth

    The cheapest and easiest way to keep your customers is making them happy with caring attitude, empathy and a good helping heart. Easier said than done?

  • B2B or B2C Marketing: Are the two any different? Jan 20, 2021 02:36 PM IST

    B2B or B2C Marketing: Are the two any different?

    With so many apps running around, it may be a wise idea to develop an appropriate app for your services or products as a campaign.

  • Consider bartering as a marketing strategy for growth Jan 13, 2021 04:07 PM IST

    Consider bartering as a marketing strategy for growth

    While most trade credits are used for advertising media, it is important to note that the range of what a corporate barter company can provide is expanding to include air travel, hotel rooms, sales meetings, air freight, co-working spaces, cruise berths, car rentals, limousine service, and the like.

  • Customer satisfaction alone not enough for revenue growth Jan 06, 2021 02:51 PM IST

    Customer satisfaction alone not enough for revenue growth

    Customer satisfaction metrics are great, but only by measuring the right people, monitoring the right things and getting the big picture will marketers score a victory with both customers and their business goals.

  • Here’s how to make advertising more effective Dec 30, 2020 12:49 PM IST

    Here’s how to make advertising more effective

    Spending right on advertising and trade shows is one of the most important but difficult tasks

  • Not in Social Media yet? Your growth will be stymied soon Dec 23, 2020 03:57 PM IST

    Not in Social Media yet? Your growth will be stymied soon

    Whether your company is introducing a new product, promoting a contest, or enhancing an offline advertising campaign, you need an Internet foundation to efficiently manage, deliver and track your online marketing initiatives.

  • Want to sell more? Build customer confidence first Dec 16, 2020 10:01 AM IST

    Want to sell more? Build customer confidence first

    Compare the products that you receive from other companies against the ones you send out. What do you appreciate in their products and packaging? What materials have they used for packaging?

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