May 15, 2021 12:36 PM IST
When companies examine the drivers to operational efficiency and profitability, they find that a key issue is defining shared processes in sales and marketing.
- May 12, 2021 01:30 PM IST
Brands with mission will indeed have an edge in today’s marketplace. And indeed they are the ones that will grow better, increase shareholder value and create sustained growth.
- May 08, 2021 03:35 PM IST
Smaller companies do not have proper metrics in place to drive sales and marketing for them. Key thing to understand is a coordinated brand image has to be projected through e-mailers, materials given to customers, words spoken and actions taken
- May 05, 2021 10:18 AM IST
CRM is not a discrete project – it is a business philosophy aimed at achieving customer centricity for the company.
- Apr 28, 2021 01:58 PM IST
Discerning SME owners can use their understanding of these three options to select a marketing strategy that best caters to their objective.
- Apr 24, 2021 10:04 AM IST
The current pandemic is a great time to attract talent even if an SME has temporary financial difficulties or lower profit margins. Getting qualified employees will be a tad easier now that the unemployment rate is high.
- Apr 21, 2021 10:08 AM IST
The key issue for direct marketers is about bringing more emption into the new age customised mailers.
- Apr 14, 2021 08:40 AM IST
Research also shows that companies will have negative impact when consumers find that their social cause support is purely from a short-term business interest.
- Apr 07, 2021 06:23 PM IST
While many marketers want to use social media to help capture voice of consumer, most SMEs not doing this well today.
- Mar 31, 2021 01:51 PM IST
What experts say is that the ROI from social media has to be rated at 5 as the networking is virtually free of cost. What they do not understand is that there is a cost on time invested and people deployed.
- Mar 24, 2021 02:14 PM IST
The more we learn about the prospect's – or customer's – circumstances, the better we can identify market segments and make our offerings relevant to each.
- Mar 17, 2021 04:49 PM IST
If you do not have registration when you get website visits, social interactions or ad impressions, you cannot count any of them for this valuation exercise.
- Mar 10, 2021 02:06 PM IST
In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary.
- Mar 03, 2021 02:50 PM IST
There are also some companies that do not have product branding but only the company branding. What these companies sell and their company brands are the same.
- Feb 24, 2021 05:57 PM IST
As some tech folks promote, marketing automation is not what makes you a smarter marketer. Those programmes and wares are necessary to bring in more accountability and return on investment. But what is critical is how well one can make selections and when to make those choices.
- Feb 17, 2021 02:57 PM IST
More companies are beginning to recognise the value of the sort of customer relationship effort made by Corporate Apparel. Companies want to do studies and monitor changes in the data they collect.
- Feb 10, 2021 02:19 PM IST
What is critical for B2B companies to know is that in the next couple of quarters if they do not go the social media route in a big way and make use of the youngsters who are social network savvy, they will have trouble attracting the best and brightest of the young brigade.
- Feb 03, 2021 01:48 PM IST
As we all know good customer service is the lifeline of any business. And providing it right every time decides whether you will stay in business for the long term.
- Jan 27, 2021 03:15 PM IST
The cheapest and easiest way to keep your customers is making them happy with caring attitude, empathy and a good helping heart. Easier said than done?
- Jan 20, 2021 02:36 PM IST
With so many apps running around, it may be a wise idea to develop an appropriate app for your services or products as a campaign.
- Jan 13, 2021 04:07 PM IST
While most trade credits are used for advertising media, it is important to note that the range of what a corporate barter company can provide is expanding to include air travel, hotel rooms, sales meetings, air freight, co-working spaces, cruise berths, car rentals, limousine service, and the like.
- Jan 06, 2021 02:51 PM IST
Customer satisfaction metrics are great, but only by measuring the right people, monitoring the right things and getting the big picture will marketers score a victory with both customers and their business goals.
- Dec 30, 2020 12:49 PM IST
Spending right on advertising and trade shows is one of the most important but difficult tasks
- Dec 23, 2020 03:57 PM IST
Whether your company is introducing a new product, promoting a contest, or enhancing an offline advertising campaign, you need an Internet foundation to efficiently manage, deliver and track your online marketing initiatives.
- Dec 16, 2020 10:01 AM IST
Compare the products that you receive from other companies against the ones you send out. What do you appreciate in their products and packaging? What materials have they used for packaging?