In his early career, Da Cunha worked for the Press Trust of India as a journalist, and then moved into advertising. Over the course of his 25-year advertising career, the veteran headed Lintas and also worked with Hindustan Lever
"We are in the process of enacting a law to make it mandatory for multiplexes to screen Marathi films during prime time," Culture Minister Vinod Tawde said in his reply to a debate on preservation of historical forts, Marathi language and culture.
The Rajya Sabha MP said he had written to the Prime Minster but had received no replies to his complaint.