Rudratej Singh

Singh moves to BMW group from Eicher Motors' motorcycle arm Royal Enfield, where he served as global president of the company.

Royal Enfield opens first exclusive brand store in Australia

The company, which aims to be a leading player globally in mid-sized motorcycle segment (250-750cc), currently has 25 dealerships across the country.

Storyboard: Royal Enfield success story

Storyboard Editor Anant Rangaswami spoke to Rudratej Singh, President, Royal Enfield about how does Royal Enfield manage to maintain share of voice in spite of being a zero GRP brand. Also watch bunch of delightful commercials that have left us charmed this festive season.

Royal Enfield launches Himalayan for Rs 1.73 lakh in Delhi

The company, which is the two-wheeler arm of Eicher Motors, has introduced the model in Delhi after the state transport department agreed to register new models of two-wheelers compliant with Bharat Stage (BS)-III emission norms launched in the capital prior to April 1.

Storyboard in conversation with Rudratej Singh of Royal Enfield

Storyboard speaks to Rudratej Singh, President, Royal Enfield on their new bike and their unusual marketing strategy. Also Hidesign's founder and CEO Dilip Kapur shares his view on how the brand is attempting to make a mark in the challenging luxury market and Cadbury's new Valentine's day campaign.

Storyboard: What is Royal Enfield's new marketing strategy?

This week on Storyboard, Royal Enfield's Rudratej Singh speaks to CNBC-TV18‘s Anant Rangaswami about the biking brand's new aggressive avatar.

Royal Enfield sets up direct sales subsidiary in the US

The subsidiary will directly sell to dealers and even to customers as a well as directly conduct all market development and support activities such as marketing, service, after sales etc for the Royal Enfield brand in North America, the company said in a filing to the BSE on Monday.

Royal Enfield sells 200 despatch bikes online in 26 mins

Niche bike maker Royal Enfield on Wednesday said it has sold its entire inventory of 200 units of limited edition motorcycles within 26 minutes of opening of online booking.

Here's how Eicher Motors is conquering gear, retail world

The company will increase its expansion to 50 countries from summer onwards.