Today, Bisleri commands 60 percent market of the Rs 1,000 crore retail packaged water segment.
After having sold his brands like Thums-Up and Limca to global giant Coca Cola, Chauhan declared that he would never even consider selling the brand Bisleri. Giving his view on FDI in retail, Chauhan believes it will not have any effect on the economy as opposed to general opinion that FDI will help the economy to grow fast.
Bottled water major Bisleri International today said it is looking at entering Middle East countries as part of its strategy to expand its overseas presence.