Jayanti Chauhan or JRC as she is popularly called, embarked on her Bisleri journey when she was 24, under the guidance of her father and Bisleri International's owner Ramesh Chauhan.
Chauhan isn’t like most entrepreneurs who get married to their businesses and stay on till death parts them – in many cases, it’s the death of the business itself.
In a major divesting move, Ramesh Chauhan has reportedly decided to give up its control of the brand to Tata Consumer Products Ltd. (TCPL), reported CNBC-TV18.
At 9:45 am, the stock was quoting at Rs 791 on the National Stock Exchange, up 2.82 percent. Trading volumes were twice the 20-day average volume at 2,505,900.
How Gold Spot became the most popular “uncola” of its time in India.
Taking a cue from consumers moving away from traditional carbonated drinks, Bisleri has launched a range of four new fizzy drinks called Bisleri Limonata, Bisleri Fonzo, Bisleri Pina Colada and Bisleri Spyci.
Today, Bisleri commands 60 percent market of the Rs 1,000 crore retail packaged water segment.
After having sold his brands like Thums-Up and Limca to global giant Coca Cola, Chauhan declared that he would never even consider selling the brand Bisleri. Giving his view on FDI in retail, Chauhan believes it will not have any effect on the economy as opposed to general opinion that FDI will help the economy to grow fast.
Bottled water major Bisleri International today said it is looking at entering Middle East countries as part of its strategy to expand its overseas presence.
Water is the safest bet in this economy - that's the mantra that helps Parle Bisleri's chairman, Ramesh Chauhan claim that a 35-40% growth for the company in 2011 is certain.