Watch accompanying videos of LIME season eight's fifth stop of the journey - National Institute of Industrial Engineering, Mumbai. It is also known as NITIE.
In this episode of Lessons in Marketing Excellence Season 7 visits National Institute of Industrial Engineering in Mumbai properly known as NITIE. The case study for NITIE comes from Stayzilla, one of India‘s leading online marketplaces for alternate accommodations spanning the country.
The Case Study Challenge given by Polaris Financial Technology for NITIE at Lessons in Marketing Excellence - Season 6 was to prove their capabilities as an off roader and to show their characteristics and persona to face harsh challenges.
Focusing on our theme for the series NSE Fin Wiz visited NITIE to gauge the thoughts and notions of young scholars on investments and financial planning.
In season 1 IIM-Calcutta qualified to the finals but lost the battle to NITIE and finally stood third. In season 2 the institute dropped down to the 11th place but regained some ground by coming 6th in season 3. Season 4 saw IIM-Calcutta fall to the 10th position in the leader board. Will season 5 prove different for them? Let's wait and watch.
LIME 5 will begin its first campus round NITIE in Mumbai. This year's theme puts India at the centre of the global marketing network.
In edition of LIME, the team from IIM-A has to focus on showcasing Myntra.com which sells lifestyle and fashion products online and wants to woo more women to shop on the site.
The National Institute of Industrial Engineering is a unique management institute. That is because to just get in you need to be a top class engineer. This institutes mandate is to turn the best technical talent into the best managers.
This week, Lesson In Marketing Excellence Season 3 visits a beautiful picturous B-school campus located at the heart of India’s commercial capital. The campus round of L.I.M.E season 3 happens at NITIE in Mumbai.