Nature’s Basket changed its strategy to capitalise on the global Indian’s taste for international food. The company’s now poised for growth with its gourmet food stores
Mass market is passé. Gourmet retailing is the new buzz word among retailers. And established giants are wading into this new arena with abandon, CNBC-TV18's Manasi Phadnis reports.
Cashing in on the growing demand for speciality food among urban up-market consumers, Godrej Group's gourmet retail chain Nature's Basket is eyeing a 40-43% growth in same-store sales this year, a top company official said today.