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    • ‘My father earned 10 rupees a day,’ recalls CEO behind Rs 2,000 crore Bengaluru-headquartered empire

      Musthafa PC, founder and CEO of iD Fresh Food, opened up about his humble beginnings. 'My father earned 10 rupees a day initially,' he recalled.

    • iD dosa maker to make donut batter packs? 12-year-old boy’s video may be the inspiration

      iD Fresh Food CEO Musthafa PC shared a video of a 12-year-old who wants the company to make a doughnut batter pack.

    • Musthafa PC, the man who built a Rs 2,000 crore empire from nothing | iD success story

      He hails from a remote village of Kerala, and from failing in 6th grade he became one of India’s most successful entrepreneurs. Musthafa PC, the CEO of iD has overcome many struggles to build his successful Rs.2000 crore empire. How did he embark upon this journey? Tune into our video to know more…

    • For perfectly-shaped vadas, this company ditched Pepsi bottles. CEO shares 'jugaad' idea

      "When the batter is squeezed through the pipe, it fills the umbrella and flows out from it, creating the perfect shape of a vada," explains iD Fresh Food's CEO Musthafa PC.

    • Aim to grow iD Fresh into Rs 1,000 crore co in 3 yrs; venture into diet batter: CEO Musthafa

      Breakfast was a luxury while I was growing up. So I thought I want to make something healthy and not so expensive for people

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