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    • Experts discuss what drives disruptive innovation in cos

      One of the themes that emerged at the 62nd International Festival of Creativity was of disruptive innovation of existing categories of creativity of technology and communication. It was also the topic at a panel discussion put together by MSLGroup. Here‘s what panelists had to say about what drives disruptive innovation.

    • Storyboard: MSLGrp talks about how digital is redefining PR

      Storyboard caught up with MSLGROUP's Chief Strategy Officer, Pascal Beucler to understand how PR agencies are coping with growing importance of social media and real time marketing becoming the new frontier for brands.

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