Mobile Advertising

Microsoft partners with InMobi to expand mobile advertising space

Microsoft will now have access to InMobi’s ad network across 200 countries, which will instantly create a market for the tech giant in mobile advertising.

AppLift Announces Inaugural FirstScreen 2016 Event Exploring Mobile Performance Advertising and Advertising Technology

AppLift, a leading mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), ...

Used smartphones sale to touch $1.7 bn in India in 2016: Report

In its TMT Predictions 2016, Deloitte India said India is estimated to generate about USD 1.7 billion for smartphone owners at an average value of about USD 90 in FY 2016 with outright sale or trade-in of approximately 20 million handsets.

Mobile ads to be 15-20% of media spending by 2020: Deloitte

Currently the share of mobile advertising spends is 2 to 4 percent of the total media expenditure. The Deloitte India Technology, Media & Entertainment and Telecom (TMT) report also highlights that the boom in m-Commerce will be powered by social media, and is likely to become the need of every business

Mobile marketing budget likely to rise by 25%: Study

Nearly 75 percent of the Indian marketers are allotting 10 percent or less of their budgets to mobile advertising compared with 66 percent of APAC marketers, according to a report by Warc in association with Mobile Marketing Association.

"India Does Not Go Online; It Lives Online, So as a Marketer in The Digital Age, Are You There?"

Emphasizing that the mobile phone as a platform will continue to spur the growth of internet and reshape marketing strategies, top executives from ...

'See APUS user base in India growing to 80 mn by next year'

InMobi founder Naveen Tiwari says 'APUS' user base in India will grow to 80 million by next year. He adds that it already has a very strong presence in China.

InMobi ties up with China's APUS for global growth

InMobi, which competes with the likes of Facebook and Google in the global mobile advertising market, has become APUS' first global partner for monetisation.

Leaders from Unilever, Pepsico, Facebook, Vserv, Godrej, Hotstar to Speak at 4th Annual Mobile Marketing Association Forum in India

The Mobile Marketing Association (MMA) today announced the full speaker line-up and agenda for the upcoming MMA Forum India to be held on ...

Paytm and InMobi Partner to Create the Largest Discovery and Mobile Shopping Platform in India

Paytm, India’s largest mobile commerce platform, and InMobi, the world’s most powerful mobile advertising platform announced the launch ...

Facebook earns 51% of ad revenue overseas: Executives

While Facebook has reported regional growth in percentage terms, this is the first time it has detailed ad sales outside the United States and Canada as a percent of worldwide sales.

Google quarterly profit edges up on revenue surge

Google shares still managed to trade higher by two percent in after-hours trading to USG558.06. The earnings report comes with Google facing a formal antitrust challenge from the European Union, which alleges it abused its dominance in search to promote its own services.

Global Fashion Group hires ex-Amazon.com exec as CEO

The company, which is to be based in London, operates online fashion sites in countries which typically lack reliable transport delivery networks on which modern e-commerce depends.

InMobi not selling out to Google

'We are not selling out to Google' that is the clear message coming in from InMobi, one of the key players in booming mobile advertising market. Poornima Murli of CNBC-TV18 caught up with Naveen Tewari the Founder and CEO of InMobi and spoke about InMobi's growth plans.

Acquisitions a key part of the growth strategy: InMobi

'We are not selling out to Google'. That's the clear message coming from InMobi - one of the key players in the booming mobile advertising market. The company which taps into more than 800 million users across 165 countries says it may look at acquiring companies itself, to fuel its high octane growth plans.