Mindshare

From being the ‘Purple Agency’ to having a more dynamic identity, Mindshare is on a path of global transformation.

Storyboard: Watch the JWT Story!

Storyboard speaks to Tamara Ingram, Global CEO, JWT and Tarun Rai, CEO, JWT South Asia about the challenges that their agency faces today and how they deal with these challenges; to Nick Emery, Global CEO, Mindshare about whether his agency is changing from an agency to a consultancy and how his business is coping with the changing times.

Storyboard: Mindshare wins agency of the year at Emvies 2016

This week on Storyboard, watch the full coverage of the Emvies 2016 where Mindshare won the agency of the year award, second time in a row and Hindustan Unilever Limited won the client of the year.

Frrole Announces BIG LEAP in Global Social Intelligence

Frrole announced its next-generation innovation in Big Data analytics plans and social media insights – Frrole’s social intelligence. ...

Frrole Announces BIG LEAP in Global Social Intelligence

Frrole announced its next-generation innovation in Big Data analytics plans and social media insights – Frrole’s social intelligence. ...

Storyboard: Internet, a game changer

Watch accompanying videos of Storyboard wherein David Roman, Chief Marketing Officer of Lenovo WW speaks to the show's Editor Anant Rangaswami about elaborating on the need to work with the consumers in building a powerful brand.

Crayon Data sets up biz operations in India

Ratan Tata had recently invested an undisclosed amount in Crayon Data. "Together, GroupM, Mindshare and Crayon Data aim to map the taste of millions of Indian consumers, which will allow enterprises to target consumers more precisely," the company said in a statement.

Nestle: #100 and running!

This week Storyboard showcases - A] After Kona Kona Kotak, it's now Phone Phone Mein Kotak; B] Mindshare's Fulcrum and Hindustan Unilever celebrate two decades of partnership in India; C] who won it big at Envie Awards this year and D] Nestle celebrates its marathon run of 100 years in India with Fauja Singh.

Storyboard: Here are the big winners at the Abbys

JWT bagged the maximum Abbys while Mindshare continued its run of being the most awarded media agency. But it was Dabur and Linen Lintas which won the coveted Grand Prix for Dabur Vatika shampoo. Here's a look at all the winning work.

Experts debate on future of Measurement & Demographics

Last October Mindshare announced it was experimenting with moving from the traditional approach to targeting consumers through demographics to taste graphs using big data. At a time when measurement has never been so important what is the media industry doing to ensure that clients reach their target audience in the most effective way.

Storyboard: Mindshare's Big Data to improve targeting

Storyboard editor Anant Rangaswami caught up with Mindshare's APAC COO, R Gowthaman to understand the implications of Big Data and how brands will profit from it.

Why Adaptive Marketing is the latest buzzword amongst CMOs

If you've been a follower of global marketing trends, you would have heard of the term 'Adaptive Marketing' which basically means tailoring marketing activity to meet consumer's interests and needs based on real time data.

Storyboard takes off to Designyatra

The entire Storyboard team is off to the Designyatra next week, so look out for great coverage soon.

Plan to scale up India ops exponentially: Mindshare CEO

Unilever's 9 month long media review ended last fortnight, with incumbent agencies Mindshare, PHD and OMD retaining their existing regional accounts.

Expert view: Opportunities & challenges in media landscape

In an interview with CNBC-TV18’s Anuradha SenGupta, Meenakshi Menon of Spatial Access Solutions, R Gowthaman of Mindshare, and Manisha Lath Gupta of Axis Bank, discuss the opportunities and challenges that the media landscape is throwing up today for advertisers and their media agencies.

Variety of flavours line up on Storyboard

Here's a slice of what's lined up on CNBC-TV18's show Storyboard: branded apparel makers react negatively to the Union budget, Maruti Suzuki finds the luxury market a tough ride - just 25 Kizashis booked in the first month and Mindshare's Dominic Proctor on he media landscape.