With health and hygiene products taking priority, and people largely staying home or wearing masks when they venture out, facial products have remained unused. Consumers aren’t buying more, for now, and this has hit the facial cosmetics segment of the beauty industry hard, with one top brand saying it has seen sales of such products plunge 90 percent
India is an important market for the world’s largest beauty and cosmetics company, L’Oreal. This company is doing very well in India. It has been growing at about 32% over the last two years and touched Rs 1000 crore of turnover last year.