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  • As skin care takes precedence, beauty brands struggle to sell face cosmetics Dec 21, 2020 04:48 PM IST

    As skin care takes precedence, beauty brands struggle to sell face cosmetics

    With health and hygiene products taking priority, and people largely staying home or wearing masks when they venture out, facial products have remained unused. Consumers aren’t buying more, for now, and this has hit the facial cosmetics segment of the beauty industry hard, with one top brand saying it has seen sales of such products plunge 90 percent

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