With over 20 years of experience, she takes over from Sanjay Gupta, who will soon move to Uber US and Canada in a new role, it added.
Nearly a year after quitting Leo Burnett, Arvind Sharma launched his entrepreneurial venture, the online saree shopping site, IndiaSariHouse.com. Storyboard caught up with Arvind Sharma, Landor's Lulu Raghavan and Former Axis Bank CMO Manisha Lath Gupta to understand what it takes to get women to buy sarees online.
On Storyboard, we discuss how digital technology is transforming the marketing function. Manisha Lath Gupta, Chief Marketing Officer of Axis Bank tells CNBC-TV18 how India's third largest private sector bank and the banking industry uses digital technology to build brands, market share and ultimately, profitability.
In an interview with CNBC-TV18’s Anuradha SenGupta, Meenakshi Menon of Spatial Access Solutions, R Gowthaman of Mindshare, and Manisha Lath Gupta of Axis Bank, discuss the opportunities and challenges that the media landscape is throwing up today for advertisers and their media agencies.