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What's in a name? Cognizant India becomes Innovate amid trademark dispute

A Cognizant spokesperson said the company is temporarily using ‘innovate’ as a header in its social media channels to commemorate one-year anniversary of its Bluebolt innovation initiative
Elon Musk wants to turn tweets into 'X's', but changing language is not quite so simple

As Twitter grew into a global communications platform and struggled with misinformation, trolls and hate speech, its friendly brand image remained. The bluebird icon evokes a smile, like the Amazon up-turned-arrow smile in contrast to the X that Musk has imposed.

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