Lime

As a part of the investment, Lime acquired electric bicycle service JUMP Bikes, which was bought by ride-hailing company Uber in 2018, the company said.

Lessons in Marketing Excellence Season 8 Grand Finale

Watch top three teams battle it out for the coveted trophy of Lessons in Marketing Excellence Season 8.

Lessons in Marketing Excellence 8: Round five of the semi-finals

Watch part five of the semi-finals of LIME – Season 8 where winners of the campus round across India's top B-schools compete with each other. Three teams will make it to the grand finale.

LIME Season 8: Semi finals-IV

Watch part IV of the LIME Season 8 Semi-Finals wherein campus winners across the top business school compete with each other.

LIME8: Watch Semi Final Round

Watch one of the semi final rounds of Lessons in Marketing Excellence (LIME) season 8. Fifteen teams have been short-listed from India's top business schools and only three of these teams will make it to the next round i.e. the Grand Finale.

Watch Semi Finals-II of LIME8

Watch semi-final round II of LIME Seasson 8. 15 teams have been short-listed from India's top business school and three of these teams get a chance to fight for a spot in the finals.

LIME: Season 8 semi finals-I

Watch semi-finals-I of LIME Season 8. Fifteen teams from across the country are here to compete. All teams must now perform a notch higher than the previous round.

LIME8: Find out who wins wild card round

Watch special wild card round of Lessons In Marketing Excellence (LIME) season 8 where nine teams from B-schools across India get an opportunity to participate in this challenge. Out of these nine teams, three teams will qualify for the national level semi-finals.

LIME at Jamnalal Bajaj Institute of Management Studies

Watch accompanying videos of LIME Season 8 at its final destination of campus round at Jamnalal Bajaj Institute of Management Studies or JBIMS, wherein the students are prepping up for the challenge.

Watch: LIME8 at IIM Calcutta

LIME reached IIM Calcutta. Contestants will have to address real life challenges faced by a specified brand and offer solutions keeping in mind the purpose the company tries to achieve.

Watch: LIME8 at ISB Hyderabad

LIME8 reaches Indian School of Business (ISB) at Hyderabad. This is the eleventh stop on LIME‘s journey. Watch accompanying videos to know how the teams are gearing up for the competition.

LIME at Faculty of Management Studies

Watch accompanying videos of LIME, wherein it's at Faculty of Management Studies or FMS in New Delhi.

LIME 8 at IIM Ahmedabad

Watch accompanying videos of LIME at its sixth stop - IIM Ahmedabad.

Watch: LIME at National Institute of Industrial Engineering

Watch accompanying videos of LIME season eight's fifth stop of the journey - National Institute of Industrial Engineering, Mumbai. It is also known as NITIE.

Watch: LIME 8 at XLRI Jamshedpur

LIME visits Xavier School of Management (XLRI) in Jamshedpur. Watch accompanying videos to know how students are set to demonstrate their marketing prowess.

LIME8: The Curtain Raiser!

In this eighth year, Lessons In Marketing Excellence (LIME) is back with exciting real life case studies, gruelling marketing challenges and exceptional theme and a brilliant set of contestants.

LIME Season 7: Meet the winners

In this episode of Lessons in Marketing Excellence (LIME), meet the winners of LIME Season 7 and watch their journey towards wining India‘s biggest marketing competition.

LIME: JBIMS takes up challenge from Policy Bazaar

In this episode of LIME Season 7, LIME‘s caravan visits Mumbai‘s Jamnalal Bajaj Institute of Management Studies (JBIMS). The case study for JBIMS comes from Policy Bazaar, India‘s leading online comparison website.

LIME goes to IIM-Indore

Lessons In Marketing Excellence bandwagon has taken a stop in the intriguing city Indore. LIME goes to IIM-Indore.

LIME 7: Lenskart challenge for IIM-B

Six successful years of partnership to bring to the spotlight the finest marketers of the country, the LIME bandwagon is all set to embark on its seventh season of adventure.

LIME Season 7: Curtain Raiser

After six successful years of partnership, the Hindustan Unilever Group and CNBC-TV18 are back with the biggest and most exciting marketing competition on campuses across India. The competition aims to put the spotlight on the young marketers of the country and provide them with an opportunity to solve real life marketing challenges for companies.

Sopranos & Maidens in LIME Grand Finale

This year the theme on LIME 6 is ‘Resurgent India.‘

LIME Semifinals: The Magnum Challenge (Part 2)

15 teams from India's premier institutes are battling in this prestigious marketing competition and only three teams will move to the grand finale. In the previous episodes a few teams gave their presentations for the Magnum Challenge. Take a look at the remaining teams and their presentations.

LIME Semifinals: The Magnum Challenge (Part 1)

The semifinal case study comes from Hindustan Unilever's premium ice cream brand Kwality Walls' latest offering - Magnum.

LIME visits The Indian School of Business Hyderabad

The LIME caravan journey has now reached the penultimate campus this year. The Indian School of Business or as it is popularly called, ISB Hyderabad.