Karthik Nagarajan

Jump to

Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

Brands that target digital-first customers created a market for influencers who have deep personal equations with their followers and are often more affordable for brands than celebrities.
Storyboard: The content side of business in media industry

This week on Storyboard, watch Anant Rangaswami speaking with Unny Radhakrishnan of Maxus South Asia & Karthik Nagarajan of GroupM on the sidelines of WPP Stream held at Jaipur and spoke to them about the demand for good video content, how they measure the success of their video content and the competence of Media Agencies in understanding brands

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347

Karthik Nagarajan

Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

Storyboard: The content side of business in media industry