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    • LIME at Jamnalal Bajaj Institute of Management Studies

      Watch accompanying videos of LIME Season 8 at its final destination of campus round at Jamnalal Bajaj Institute of Management Studies or JBIMS, wherein the students are prepping up for the challenge.

    • LIME: JBIMS takes up challenge from Policy Bazaar

      In this episode of LIME Season 7, LIME‘s caravan visits Mumbai‘s Jamnalal Bajaj Institute of Management Studies (JBIMS). The case study for JBIMS comes from Policy Bazaar, India‘s leading online comparison website.

    • Watch JBIMS face Mobilox challenge

      The case study for JBIMS comes from Mobilox, a mobile marketing agency that is a complete solutions provider for companies. The challenge is to design the core positioning for the brand and to create a marketing and communication strategy to target specific market segments.

    • Highlights of the grand finale of LIME Season 5

      Highlights of the grand finale of LIME Season 5

    • LIME: Da Milano challenge for JBIMS

      The challenge for JBIMS is to develop a marketing strategy to increase brand loyalty and achieve repeat purchase of 60 percent quarter-on-quarter.

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