Group M

The aftermath of the demonetisation drive continues to impact businesses across sectors. CNBC-TV18 spoke to different segments of India Inc to gauge the impact felt them.

Storyboard: Take a look at 15 years of Indian media

As CNBC-TV18 turns 15, Storyboard takes a look at how the media industry has evolved over the last decade and a half.

Year 2015: Projections by Indian media industry

Catch Group M's CVL Srinivas, IPG's Shashi Sinha and Madison's Sam Balsara discuss 2014, the year that was and share their projections for 2015. The biggest names in India's media industry also share their views on some of the biggest issues and challenges faced by the industry – measurement, content and growth.

General Elections = More money for media: Pitch-Madison

GroupM and Pitch-Madison see print as one of the key beneficiaries of the slew of political ads flowing this year, but GroupM says share of TV in overall advertising would be the largest; Pitch-Madison says it is print.

Slowdown hits media; GroupM revises forecast to 8.5%

In January, Group M had forecast a 9.9 percent growth rate. The 1.4 percent downward revision, it says, is because advertisers, especially in sectors like FMCG, telecom and banking and financial services have cut spends.

Slowdown bites advertising; corporates cut ad spends

India has slowed down and companies are cutting back on spends on marketing and advertising. In its mid-year forecast, GroupM has revised the adex growth in FY'13 to just 8.5 percent.

Storyboard takes off to Designyatra

The entire Storyboard team is off to the Designyatra next week, so look out for great coverage soon.