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    • When brands cross the line of control

      KFC, Hyundai, and Suzuki’s social media messaging has led to boycott calls. With a 24-hour news cycle and social media fanning polarisation, brands must be extra cautious, and respect the sanctity of national loyalties

    • FutureBrand Index 2020: Reliance Industries No. 2 after Apple in global ranking of brands primed for future success

      Respondents of FutureBrand Index 2020 rank RIL because it is “very well respected” as well as being associated with “growth”, “innovative products” and “great customer service”.

    • Storyboard: Cannes Special!

      Storyboard spoke to a few interesting people at the Cannes Lions. Among the two very exciting conversations, the first one is with Kayvon Bekypour, Co-Founder & CEO of Periscope and second one is Aline Santos, Executive Vice President of Global Marketing for Unilever. Aline Santos spoke about the problems faced by global brands in local markets.

    • The next Toyota or GM may be Chinese

      At the moment, Chinese carmakers are still heavily dependent on foreign partners for technology advancement and product designs. Their business strength also lags that of overseas competitors due to less brand recognition and lower product diversity and quality.

    • Foreign brands get together to fight against fake goods

      Frustrated by the rise in import of fake goods, global brands in India have realised, at this point, the need for preventive action is more urgent than curative. So several brands like L'Oreal and Lacoste have now joined hands with the Indian customs authorities to work together and prevent counterfeits from seeping into the country.

    • Rein: Why global brands fail in China

      While China's growing market has become a major profit center for brands like Intel and Nike, an unusually high number of global brands have failed to live up to expectations in the world's second largest economy.

    • RIL loses top spot to Tata as best Indian brand

      According to the latest Brand Finance Global 500 report, 9 Indian brands are ranked in the Global 500 League list. Tata Group has been crowned as the first Indian brand to be in the top 50 global league with a brand value of USD 15.08 billion for this year versus USD 11.2 billion last year.

    • China pushes firms to shop for famous global brands

      China wants its firms to buy top global brands as a short cut to improving their reputations, the commerce minister said on Monday, one of the clearest messages of official support yet for a strategy of high-profile foreign acquisitions.

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