On a trip to India, FCB Global CEO Tyler Turnbull spoke about creativity and building lasting brands in the post-pandemic world, acquiring and retaining talent, and Web3.0.
Susan Credle, FCB global chair and global CCO, and Tina Allan, global partner, head of data science and connections, on the agency’s growth and post-pandemic opportunities.
Storyboard this weak features 1] Sir Martin Sorrell of WPP on the growing emergence of new media companies; 2] FCB's Jonathan Harries on Rohit Ohri's appointment as group Chairman and CEO of FCB Ulka and; 3] the Advertising Agencies Association of India honours Bobby Sista with the Lifetime Achievement Award.
Storyboard caught up with FCB's Global Chief Strategy Officer, Nigel Jones to understand how the explosion of digital, especially, social media has changed planning the growing importance of collaboration between creative and planning and why defining the brand purpose has become the need of the hour.