Espn Star Sports

Sports broadcaster ESPN Star Sports (ESS) has tied up with DigiVive services for live streaming...

Lots of buzz about Olympics but little sponsor money

On storyboard today more confirmation that India is slowing down, GroupM halves ad spend forecast,Lots of buzz about the Olympics but little sponsor money And how to market independent or small movies.

Storyboard Spl: The countdown to Cannes 2012

The 59th International Advertising Festival will start in Cannes on June 18. The global economy maybe fracturing but ad agencies continue to invest in the Cannes Lions.

Will dream cricket WC dim IPL's fortunes or fuel them?

The ICC Cricket World Cup was a dream run for Team India, cricket fans, ESPN Star Sports and all the advertisers who backed it with their brands. The question is will this help or hamper the prospects of the IPL that started on Friday?

After World Cup 2011, will IPL-4 sizzle or fizzle?

While most of India is still soaking in Saturday's humungous ICC cricket world cup victory, there's another cricket tournament waiting to entertain viewers in less than a week.

World Cup 2011: Advertisers bet big on good show by India

The much awaited ICC Cricket World Cup which has returned to the Indian subcontinent after 15 years has begun from February 19 and will be up to April 2.

Sponsors hope: India stays in World Cup final

Sponsors associated with the ICC Cricket World Cup are hoping and praying that the Indian team stays in the tournament till the very end. CNBC-TV18’s Nikita Rana reports that both advertisers and the ICC have taken steps to ensure that team India stays the course.

World Cup or IPL: Where are advertisers putting money?

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