Introduction of Four New Brands Surmaa, Indricka, ...
Introduction of Four New Brands Surmaa, Indricka, ...
Looking good does not come cheap especially if branded apparel is your fix. Twenty-six-year-old Vidhi Shah, with master‘s degree in fashion marketing communication from IED Milan and backend support from family‘s apparel business, launched the brand ‘b:kind‘ in 2010 targeting women in the age group of 18 to 35 in both metros and tier II cities.