Looking good does not come cheap especially if branded apparel is your fix. Twenty-six-year-old Vidhi Shah, with master‘s degree in fashion marketing communication from IED Milan and backend support from family‘s apparel business, launched the brand ‘b:kind‘ in 2010 targeting women in the age group of 18 to 35 in both metros and tier II cities.
first published: Mar 30, 2013 04:41 pm
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