Chandramouli Venkatesan, managing director of Mondelez India Foods says the product is targeted at biscuit consumption in the morning, adding, it will perfectly complement the company's much-loved morning beverage, Bournvita.
The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.