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Coca-Cola's Arnab Roy: ‘Coke Studio Bharat has brought both celebrated and emerging artists together on one platform’

Coca-Cola India's marketing head and vice-president Arnab Roy talks about Coke Studio, the new avatar Coke Studio Bharat, and how music is the most unifying universal medium.
Storyboard | Coca-Cola sends Thums Up out to bat first

Arnab Roy, vice-president and head-marketing, Coca-Cola India and Southwest Asia, on the changes in Coca-Cola India’s marketing strategy and plans for the festive season.

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