New Year sets in, Joseph George, Group Chairman & CEO, India and Regional President, South & Southeast Asia, Mullen Lowe Lintas Group and Kunal Jeswani, Chief Executive Officer, Ogilvy India speak to Storyboard about how the year 2017 is looking for the advertising industry and together they disclose their predictions for the year.
The rating agency expects e-commerce and auto to remain the primary contributors to the industry's ad revenue growth, and believes the 4G roll out by telecom operators shall provide a further thrust.
"The ongoing launch of high-speed 4G data services is set to become the next battleground for telecom firms. The industry is expecting operators like Airtel, Vodafone and the soon-to-be-launched Reliance Jio to spend millions of dollars on advertising over the next few months to grab market share," Deloitte India's Ashesh Jani told PTI.
According to the Customer Complaints Council (CCC) of ASCI (Advertising Standard Council of India), out of 87 advertisements against which complaints were upheld, 37 belonged to the personal and healthcare category, followed by 41 advertisements in the education category and 9 advertisements from other categories.
The advertising industry has hit out against the government. An advertisement in major newspapers appealed against the new rule that compels agencies to pay service tax before payment is received, reports CNBC-TV18’s Nikita Rana.