Advertising Industry

The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022

Storyboard18 | Feel safer but also ‘gendered’: Life in advertising after #MeToo

A look at what really has changed for women in Indian advertising, and what remains unchanged.

Storyboard18 | “Even in a digital era, brands have to be built on big ideas,” says Arvind Sharma

Ad veteran and Leo Burnett's former chairman and CEO Arvind Sharma receives the AAAI Lifetime Achievement Award for 2021.

Storyboard focuses on 2017 opportunities for advertising sector

New Year sets in, Joseph George, Group Chairman & CEO, India and Regional President, South & Southeast Asia, Mullen Lowe Lintas Group and Kunal Jeswani, Chief Executive Officer, Ogilvy India speak to Storyboard about how the year 2017 is looking for the advertising industry and together they disclose their predictions for the year.

Ad industry likely to see 10-12% growth in FY17: Ind-Ra

The rating agency expects e-commerce and auto to remain the primary contributors to the industry's ad revenue growth, and believes the 4G roll out by telecom operators shall provide a further thrust.

4G promotion will boost advertising sector 15% in 2016

"The ongoing launch of high-speed 4G data services is set to become the next battleground for telecom firms. The industry is expecting operators like Airtel, Vodafone and the soon-to-be-launched Reliance Jio to spend millions of dollars on advertising over the next few months to grab market share," Deloitte India's Ashesh Jani told PTI.

HUL, Airtel, LG under ASCI scanner for misleading ads

According to the Customer Complaints Council (CCC) of ASCI (Advertising Standard Council of India), out of 87 advertisements against which complaints were upheld, 37 belonged to the personal and healthcare category, followed by 41 advertisements in the education category and 9 advertisements from other categories.

Ad agencies versus govt: War on service tax deadline

The advertising industry has hit out against the government. An advertisement in major newspapers appealed against the new rule that compels agencies to pay service tax before payment is received, reports CNBC-TV18’s Nikita Rana.