Ford India today announced reduction in the prices of its vehicles by up to Rs 1.07 lakh across various models after the excise duty cut announced in the interim Budget.
Ford India today reported 9.45% increase in sales for September at 10,270 units on the back of higher exports.
India is big business and this is something Ford is clear about. Ford is looking at a "small-small-car" to keep its foot on the gas, reports CNBC-TV18's Swati Khandelwal Jain.
India's second largest car-maker, Hyundai India, wants more and while the top spot will not be unwelcome, it's primary focus now is to consolidate its position, by strengthening its offering across segments, especially a sub-2 lakh rupee car, reports CNBC-TV18's Swati Khandelwal Jain.