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Apple iPhone dominates premium smartphone market; Samsung, OnePlus follow

Apple has a 74 percent market share in the ultra-premium segment, which includes smartphones priced above Rs 45,000 in India.

October 29, 2021 / 12:36 PM IST
India, which is the world's second largest smartphone market, shipped over 52 million units in Q3 2021, according to a  Counterpoint  report. While its no news that Xiaomi continues to sit at the top overall, Apple dominating the premium smartphone market over the likes of Samsung and OnePlus certainly is one.
India, which is the world's second largest smartphone market, shipped over 52 million units in Q3 2021, according to a Counterpoint report. While its no news that Xiaomi continues to sit at the top overall, Apple dominating the premium smartphone market over the likes of Samsung and OnePlus certainly is one.
Apple has a 74 per cent market share in the ultra-premium segment, which includes smartphones priced above Rs 45,000 in India. The US tech giant also managed to capture 44 percent of the premium smartphone segment (above Rs 30,000). Combined, Apple saw a year-on-year growth of 212 percent in Q3 2021.
Apple has a 74 per cent market share in the ultra-premium segment, which includes smartphones priced above Rs 45,000 in India. The US tech giant also managed to capture 44 percent of the premium smartphone segment (above Rs 30,000). Combined, Apple saw a year-on-year growth of 212 percent in Q3 2021.
"Strong demand for the iPhone 12 and iPhone 11 were the major factors in Apple’s growth. Apple became the top 5G smartphone brand in the premium segment for the first time," the report added.
Overall, Xiaomi has a 22 percent market share in India. The report states that the Redmi 9 series and Redmi Note 10 series helped Xiaomi drive sales in the budget and mid-range space. Xiaomi also reached its highest-ever shipments in the premium segment in Q3 2021 driven by Mi 11X series. (Image: Redmi Note 10 Pro Max shot by Pranav Hegde)
Overall, Xiaomi has a 22 percent market share in India. The report states that the Redmi 9 series and Redmi Note 10 series helped Xiaomi drive sales in the budget and mid-range space. Xiaomi also reached its highest-ever shipments in the premium segment in Q3 2021 driven by Mi 11X series. (Image: Redmi Note 10 Pro Max shot by Pranav Hegde)
Samsung came in second with a 19 percent market share in India. The company launched several budget and mid-range 5G smartphones in India with the emphasis on offering as many as 12 bands. (Image: Samsung Galaxy S21 Ultra shot by Pranav Hegde)
Samsung came in second with a 19 percent market share in India. The company launched several budget and mid-range 5G smartphones in India with the emphasis on offering as many as 12 bands. (Image: Samsung Galaxy S21 Ultra shot by Pranav Hegde)
Vivo maintained the third sport with a 15 percent market share in India. The company became the top 5G smartphone brand for the first time in Q3 2021, while remaining the top offline smartphone player as well. It also registered its highest ever shipments in the premium segment driven by the Vivo X60, V21 and iQOO series.
Vivo maintained the third sport with a 15 percent market share in India. The company became the top 5G smartphone brand for the first time in Q3 2021, while remaining the top offline smartphone player as well. It also registered its highest ever shipments in the premium segment driven by the Vivo X60, V21 and iQOO series.
Realme grabbed the fourth spot in the Indian smartphone market with a 14 percent market share. The company was the top 5G smartphone brand in the sub-Rs 20,000 price band, courtesy of the Realme 8 series.
Realme grabbed the fourth spot in the Indian smartphone market with a 14 percent market share. The company was the top 5G smartphone brand in the sub-Rs 20,000 price band, courtesy of the Realme 8 series.
Oppo continues to sit at the fifth spot in the top-five smartphone companies in India. The company, according to Counterpoint, had a 10 percent market share during Q3 2021.
Oppo continues to sit at the fifth spot in the top-five smartphone companies in India. The company, according to Counterpoint, had a 10 percent market share during Q3 2021.
OnePlus grew by 55 percent YoY in Q3 2021, recording its highest-ever shipments in India. It captured the second spot in the premium segment (> Rs 30,000).
OnePlus grew by 55 percent YoY in Q3 2021, recording its highest-ever shipments in India. It captured the second spot in the premium segment (> Rs 30,000).
5G smartphone shipments crossed 10 million units for the first time. Vivo became the top 5G smartphone brand for the first time, followed by Samsung, OnePlus and Realme.
5G smartphone shipments crossed 10 million units for the first time. Vivo became the top 5G smartphone brand for the first time, followed by Samsung, OnePlus and Realme.
Pranav Hegde
first published: Oct 29, 2021 12:36 pm

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