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    HomeNewsOpinionMarketing Musings: Where festivals go, commerce follows

    Marketing Musings: Where festivals go, commerce follows

    Amid the religious fervour and pandal-hopping that is seen during Durga Puja, marketers aim to make merry while consumers spend

    Sandip Ghose
    October 17, 2023 / 10:22 IST
    Businesses need to grab a large share of the customers’ wallet amid consumer spending boom ahead of the major festivals.
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