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    HomeNewsOpinionMarketing Musings: The tragic tale of the un-evolved tomato

    Marketing Musings: The tragic tale of the un-evolved tomato

    Going by the uproar over the skyrocketing price of tomatoes, it would appear that Indians have not taken to the idea of using puree out of tetra-packs in a big way 

    Sandip Ghose
    August 08, 2023 / 06:11 IST
    true differentiation for agri products cannot be done by smart packaging and clever advertising. It would mean going back to the farm for sourcing the right varieties of the fruit
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